A Smarter Kind of Simple
For 75 years, Kwikset has been quietly and consistently creating some of the most trusted door hardware in the business, with a portfolio of great design and state of the art technology. With the home improvement sector running hot, Kwikset shifted their focus to longterm sales by building a new brand platform. The solution: a new mantra that helped communicate the benefits simply and easily: A Smarter Kind of Simple.
Two Sides of the Same Kwikset
To highlight the smarter side of Kwikset, we turned to a favorite icon of innovation: the former co-host of MythBusters, Adam Savage. Adam’s fun and uniquely passionate approach to tech and innovation aligned perfectly with Kwikset’s own passions for security, and the kind of easy to use technology that we can all geek out on. To communicate the “simpler” side of the equation, Adam was paired with a stylish, easy-going partner who isn’t all that concerned with the vast innovation that goes into Kwikset products, but truly appreciates their great design and simple features. Together, the duo find themselves in conversations that focus on the unique duality that Kwikset provides.
Social
Once we had the stories down, the rest was pretty easy. We developed a series of :15 second spots designed specifically for social media. We crafted a longer form story that combined all the features. The stories worked beautifully in social carousels as well, and the simple messaging was easy to carry into digital display and retargeting ads.
