From Radical Origins

Faced with overcrowded beaches, increasing amounts of litter, and low quality visits, Visit Laguna Beach needed to radically revamp its approach to tourism. From Radical Origins is a video content series that rediscovers and retells the stories of radical cultural moments that put Laguna Beach on the map in the first place. From artists and psychedelic music festivals to pioneers of action sports and environmental activism, the series resonated with locals and attract experience collectors looking for a true connection with Laguna’s radical origins.