Good ‘n’ Fun has always packed all the real protein and gnawsome chewiness to satisfy every dog’s primal instincts. But over time, pet owners were beginning to forget the Good ‘n’ Fun name. They needed a way to boost awareness among pet owners who cared more and more about indulging their dogs’ feelings, thoughts, and instincts…
LET DOGS DOG
The solution: take pet owners inside their dog’s head to meet the Good side and Fun sides of their personality and show how Good ‘n’ Fun chews brings enough drool-worthy flavor and chew-worthy fun to indulge both. Millions of views on Youtube, Linear TV, and appearances of the two characters all helped boost name awareness for the brand.
Digital & Social Conversion
